OUR AIM: OFFER ELEGANT, TIMELESS & FUNCTIONAL BLUE PRODUCTS

Our story

We are a new brand with dedication and intention to bring something special for you, our customers who we consider our family

the brand that is made from passion

Up The Ante

First Product

Royal Blue Card Holder Wallet

We believe in crafting products that are not just functional but carry a story. A story that reflects our values, aesthetics, and commitment to quality. The Royal Blue Card Holder Wallet is the first step in bringing our vision to life. It was inspired by the idea of bringing together the calming and luxurious essence of the color blue in a way that’s always with you. We wanted to create an accessory that speaks to the modern individual—someone who values style, functionality, and meaning in every aspect of their life.



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Rich Wallpapers

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Aura Wallpapers

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Aesthetic Wallpapers

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Cool Wallpapers

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Peaceful Wallpapers

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Cute Wallpapers

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Lovely Wallpapers

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Rich Wallpapers

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Aura Wallpapers

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Aesthetic Wallpapers

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Cool Wallpapers

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Peaceful Wallpapers

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Cute Wallpapers

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Lovely Wallpapers

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Rich Wallpapers

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Aura Wallpapers

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Aesthetic Wallpapers

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Cool Wallpapers

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Peaceful Wallpapers

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Cute Wallpapers

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Lovely Wallpapers

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Rich Wallpapers

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Aura Wallpapers

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Aesthetic Wallpapers

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Cool Wallpapers

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Peaceful Wallpapers

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Cute Wallpapers

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Lovely Wallpapers

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Frequently asked questions

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

Are any purchases final sale?

We are unable to accept returns on certain items. These will be carefully marked before purchase.

When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.

How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.

EXPRESS DELIVERY

Shipped within 2 days

EASY RETURNS

30-day return policy for a stress-free shopping experience.

SECURE CHECKOUT

Your personal information is protected every step of the way.

Intentional design

We create with intention. Our products solve real problems with clean design and honest materials.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Our story

For the love of Blue

BLwUE was born in 2025, founded by young designer and entrepreneur Abdul Moiz. His love for the color blue led him to realize that finding the perfect blues in fashion was hard, and many felt the same. To solve this problem, he started working on this project in 2023, bringing together a brand that offers fashion and much more in the perfect blues possible.

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New arrivals

Introducing our latest products, made especially for the season. Shop your favorites before they're gone!

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Bestsellers

Discover the bestsellers that have captured the hearts of our customers with their perfect blend of functionality and style.

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Featured collection

Discover our curated collection featuring hand-picked favorites that blend style and quality.

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Free Shipping

Order today, receive tomorrow

Price-match guarantee

Safe money when ordering with us

Hassle-free exchange

Receive a slip for exchanges

5.0 Google Reviews

Customer satisfaction #1 priority